1-Increased brand awareness
Given in the current world almost every person owns a smartphone, desktop or a laptop, and they spend a lot of time in social media sites, implementing social media marketing strategy greatly improves product recognition since you will be interacting with a broad audience. To get started one can request employees, instagram followers and friends to like and share your post or page. Getting people to interact with your product creates awareness among the public, hence they may end up being potential customers.
2-Better customer satisfaction
It is the human nature to attract attention. Establishing social media marketing allows one to respond to specific customer at a time. Customers do really appreciate when they know they will get personalized response when they post comments on your page rather than get automated message response. It shows that you are attentive and caring. This puts you as a marketer at an advantage position since more customers will be attracted.
Social media marketing is possibly the most cost-effective mode of advertising any product. Creating a new profile and signing in is free for almost every social media. Those that usually charge, the amount is minute compared to the overall returns. Saving on advertisement expenses ensure greater returns and investments.
4-Increased inbound traffic
Introducing social media marketing platform increases inbound traffic, that is, people are able to find your product with ease. Without it, people will go searching your product by name or website address. This is very limiting especially to persons who have yet to discover your brand.
5-Gain market insight
For any business to succeed, the owner must know the customers need, opinions and interests. There is no better method to collect such data apart from social media platforms. Gaining this information gives you an opportunity to know areas which you can improve in order to get ahead of competitors and improve turnouts.